Services
Wine & Spirits Broker
Legacy Sales Inc. is a 30 year old company that brokers both Domestic & International
Wines, Spirits & Waters to Georgia, Tennessee, Kentucky, Alabama, North & South Carolina.
International Imports
Legacy Sales is looking at expanding their Import Portfolio in 2008. Our import license
covers everything except fresh perishable products (All meats, produce/fruits and dairy products)
We support our international suppliers with Brand Registration, Package/Label approvals and
Imports/Customs requirements.
Distributors for our clients
 
Our companies can establish a "Business to Business" working environment. We will help you find a distributor
in our 6 state market place. Will push through brand awareness on your behalf and provide guideness to you
for your market success. We currently are working with/supporting 28 distributors throughout these states.    
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What We Do for Our Clients
Initial Market audit
Evaluate Pricing and Market Position
Off Premise everyday/program pricing levels by segment
On Premise Wine List and BTG pricing
Evaluate Program Calendar including Street Time
Establish Distribution, Display, Shelving Standards
Establish Wine List and BTG standards
Pricing and Programming review - Brand/Regional Mgr
Strategy proposed to winery
Confirm Winery approval including
Sales and depletion goals with monthly tracking
Brand Standards
Program Calendar
Promotional Budgets
Sales Support: POS, Winery Travel
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About Us
Our Sales Team and Coverage Area
Craig Pierce II-President & CEO
People, Pricing, Programming, Planning, Reviews
Shipments to support depletions
Atlanta - Chain and Independent Retail
Eastern Tennessee Chattanooga, Knoxville
Brian Smith Regional Manager
Pricing, Programming, Planning, Reviews
Western Tennessee Nashville, Memphis
KY-statewide, Alabama- statewide
Margaret Duncan Office Services
Sales Support
Depletions Reports
Tours and Tastings/Hospitality
Point of Sale Requests
Distributor Chargebacks
Accounts Receivable
Commissions
Correspondence
File Maintenance
Imports
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Our Distributors
How we work with Distributor Management
Currently providing service to 28 distributers in 6 states
Pricing and Programming presentation at Division level
Follow through with Director of Pricing and Programming
Programming Calendar executed at Division Manager level
Monitor depletions and inventory requirements for both flow business and program periods with Purchasing Department
Periodic market surveys with Division Mangers, Assistant Division Managers, and FSMs to reinforce distribution, display, shelving, merchandising standards
Distributor business reviews at Division level including
Depletions vs. Plan and LY
Distribution, Accounts Sold penetration
Nielsen data review
Special Opportunities
How we work with Distributor Sales teams
Positive, impactful sales meetings by Division
Wine Time educational presentations
Plan and execute Crew Drives and Pre-sales
Up to (2) Legacy Sales, Inc. participants
Work with FSMs and Key Sales Reps targeted by Brand
Craig Pierce and Brian Smith have Gallo background
Lead from the Front
Visibility
Key Account Relationships
Support the Sales Rep in the Account |
