Legacy Sales, Inc

   We Broker these products.....                

                                Wine, Spirits and Waters

International Imports

We support our international suppliers with Brand Registration, Package/Label approvals and 

Imports/Customs requirements.

Additional Import Services

          Margaret Duncan is our Adminstrative Director and heads up our Import group. Margaret

has experience with Imports and brings new skills to our Import business. Legacy handles all

aspects regarding container shipments from standard to climate controlled containers, 

including consolidation. We have a strong relationship with freight/shipping companies.

We can arrange insurance against the value on foreign currencies. 

Insurance for your products is your responsibility, however we can help you arrange insurance.

What We Do for Our Clients

Initial Market audit

•         Evaluate Pricing and Market Position

•         Off Premise – everyday/program pricing levels by segment

•         On Premise – Wine List and BTG pricing

•         Evaluate Program Calendar including Street Time

•         Establish Distribution, Display, Shelving Standards

•         Establish Wine List and BTG standards

•         Pricing and Programming review - Brand/Regional Mgr

•         Strategy proposed to winery

•         Confirm Winery approval including

•         Sales and depletion goals with monthly tracking

•         Brand Standards

•         Program Calendar

•         Promotional Budgets

•         Sales Support: POS, Winery Travel

About Us

Our Sales Team and Coverage Area

    Craig Pierce II-President & CEO

         People, Pricing, Programming, Planning, Reviews

         Shipments to support depletions

         Atlanta - Chain and Independent Retail

         Eastern Tennessee – Chattanooga, Knoxville

  Brian Smith – Regional Manager

         Pricing, Programming, Planning, Reviews 

         Western Tennessee – Nashville, Memphis

         KY-statewide, Alabama- statewide

      Margaret Duncan – Office Services

              Sales Support

              Depletions Reports

              Tours and Tastings/Hospitality

              Point of Sale Requests

              Distributor Chargebacks

         Accounts Receivable



              File Maintenance 



Our Distributors

How we work with Distributor Management

Currently providing service to 28 distributers in 6 states


•         Pricing and Programming presentation at Division level

•         Follow through with Director of Pricing and Programming

•         Programming Calendar executed at Division Manager level

•         Monitor depletions and inventory requirements for both flow business and program periods with Purchasing Department

•         Periodic market surveys with Division Mangers, Assistant Division Managers, and FSM’s to reinforce distribution, display, shelving, merchandising standards

•         Distributor business reviews at Division level including

•         Depletions vs. Plan and LY

•         Distribution, Accounts Sold penetration

•         Nielsen data review

•         Special  Opportunities

How we work with Distributor Sales teams


•         Positive, impactful sales meetings by Division

•         “Wine Time” educational presentations

•         Plan and execute Crew Drives and Pre-sales

•         Up to (2) Legacy Sales, Inc. participants

•         Work with FSM’s and Key Sales Reps targeted by Brand

•         Craig Pierce and Brian Smith have Gallo background

•         “Lead from the Front”

•         Visibility

•         Key Account Relationships

Support the Sales Rep in the Account